Pay Per Click (PPC) Management
Protombu offers experienced and efficient PPC management services so you can immediately and quickly get more clients or shoppers and more site visitors. Google Ads (AdWords) and Bing Ads can help you reach a new group of high-quality customers and increase your return on advertising spend (ROAS).
Benefits of Pay Per Click Advertising
Pay-Per-Click advertising gives you the chance to spend for top positions on search engines and appear on relevant partner websites. PPC marketing delivers immediate traffic and offers many ways to commemorate existing Search Engine Optimization strategies by testing keywords, business models, and it allows you to develop your overall digital marketing strategy, and any SEO plans.
PPC OFFERS TO BUSINESS GOALS
The goal of any PPC campaign should be to support your overall business objectives. Each company will have their different set of a Pay-Per-Click goal such as track when someone clicks on an ad and completes a lead form.
PPC IS MEASURABLE & TRACKABLE
PPC advertising provides you full access to your campaign results. Measure success based on the keyword, placements, or advertisement to determine which details clients best ROI.
INCREDIBLE TARGETING OPTIONS
If you’ve advertised on search engines, you have the incredible amount of targeting options based on interests, behaviors, locations, and demographic factors that are available to you when creating an audience.
PPC Success Story
PPC PLACEMENT
Search Advertising
- Display Advertising
- Video Advertising
- Remarketing
- Facebook Advertising
THE CHALLENGE
Southern California Health Institute is a higher education institution located in Los Angeles County with 25 years of excellence in healthcare training and more than 5,000 graduates.
The education industry is hugely competitive, and Sochi.edu was facing many challenges: The website was old and out-of-date. The site was not user-friendly and was not effectively utilizing their city search functions. There were several keyword opportunities they were not targeting.
THE PAID RESULT
- $1.2 M Total Investment
- Average cost-per-click (CPC) 4.65
- 4763 Qualified Leads Conversions
THE ORGANIC RESULT
- 67.8% Increase in Organic Traffic
- 3850 Qualified Organic Leads
- 4763 Qualified Leads Conversions
